More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned sports brand, PUMA has been creating, developing and designing quality running shorts, sports apparel and footwear for all kinds of sports, from football to motorsport and golf, for over seven decades.
The Brand Story of PUMA
In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when not doing sports, PUMA sports apparel is a versatile wear that you can style in various ways.
Paving The Way For A Greener Earth
PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
Innovating with PUMA
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA running shorts established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.